The 140 Marketing terms you must know Essay Example for Free

The 140 Marketing terms you must know Essay The most visible part of a communication program for the end consumer. Uses mass media channels such as press, bill boards, radio, TV and cinema. See also Below the line. Advertiser A company that uses advertising as a strategic tool to build its business. The advertiser most often works with an Advertising Agency. Advertising Agency The advertisers first communication partner. Designs campaigns that run in press, TV, billboards, radio, cinema and online. 2 Key departments are Strategic Planning, Account Management, Creative and Production. Account Director The client contact at the advertising agency: briefs the right agency resources sells the agency work oversees the account profitability Adaptation work All translations, modifications and specific implementation ideas that will make a global campaign work locally to full effect. Agency Briet The crucial meeting (and document) in which the Advertiser communicates its business and communication objectives to the agency. 3 App A simple piece of software designed for a specific use and purpose for the end user. Mainly for mobile digital devices (smart phones and tablets). Art Buyer The person who finds the third party talents ho will design the final print and TV ads (photographer, film director, illustrator ). She also negociates all the production quotes and royalties. Art Director The eye of the creative team. In particular is in charge for the look ; feel of the campaign. (see also Copy Writer) 4 Below the line The less visible part of a communication program for the end consumer. Uses more targeted channels such as trade publications, direct mail, emailing or even in store activities. See also Above the line. Benchmarking The learning process that goes through the study of the best practices from the past or rom the brands competitors. 5 Benefit The essence of what the brand promises to its consumers that can change their lives in a positive way. See also Brand Promise Big Idea An outstanding creative idea never seen betore, that connects witn consumers and is true to the brand. Body copy The small type text in a press ad that explains in more detail the attributes and benefits of the product or service advertised. See also Headline. Bottom up Any user generated communication piece that will have an impact on the brand perception (e. g. blogs, forums, word of mouth). See also Top down. 6 Brand Awareness The percentage of the population who know the brand by name and can associate it with the right product category. Brand Book The brand Bible. The document that sums up the brand: its vision, pyramid, and its visual and creative guidelines. The purpose is to ensure that every future communication piece respects the values and the formal identity of the brand. Brand Character Describes the brand personality and the type of relationship it has with its consumers as if it were a person. 7 Brand Equity The differential effect that brand knowledge has on customer response to brand marketing activity. Brand Generated Content Content that is 100% generated by the brand Marketing department or by the agency, as opposed to User Generated Content. Brand Premium The price difference consumers are prepared to pay for a branded product vs a very similar product unbranded or from another brand. Brand Promise The rational or emotional benefit the brand stands for. Should always be consistent with the brand vision. 8 Brand Vision The brands ultimate ambition and why it is irreplaceable. The vision explains and Justifies the brands present and future initiatives. BTB Communication Any communication piece that addresses a business constituency of the brand, eg a ustomer, a supplier or a partner. BTBTC Communication Any communication piece intended for both to the business partner and the end-consumer that will facilitate the selling protocol (e. g. window displays, demonstration kits, etc.. ). BTC Communication Any communication piece directly addressed to the end-consumer. 9 Budget (Production/ Media) The financial provisions made by the advertiser to support the costs of its marketing and advertising campaigns. Buzz Literally a murmur. An intriguing communication piece that generates a word of mouth. The goal is to turn consumers into a free media for the brand. Also called Viral Marketing. 10 c Call to action Any communication piece that generates a positive change in the consumers behaviour (e. g. visit the web site, make an inquiry, visit a store, Campaign The implementation program that will make the creative idea come to life through all the relevant touch points with the consumers (offline, online, POP ). Challenge (in the brief) Explains what behavior or mindset change the advertiser wants to create on consumers through the new communication program. 11 Challenger Brand A brand with a strong and relevant point of difference yet without the stature, nowledge, and e steem of a Powerbrand. Claim An advertising statement that sums up the product performance or benefit. Competitive analysis/Copy review The analysis of the past advertising and results of a brand vs its competitors. Concept A short paragraph describing how the brand wishes to present itself through its products or services to appeal to consumers. Connect The brands ability to get closer emotionally to each and every consumer. 12 Copy Strategy See Creative Brief Copy Writer The pen of the creative team more specifically in charge of the headlines, signature and body copy. (see also Artistic Director) Cost controller Independent expert appointed by the advertiser to check the quotes and optimize production budgets. Creative Awards Yearly prize giving ceremony that distinguishes the most creative campaigns and agencies. The best known and prestigious Awards are the Cannes Lions. (See also Effie Awards) 13 Creative Brief Also called Copy Strategy. The contract that articulates what is expected from the creative campaign, what it must communicate (benefit, reason why), and to whom (core target). Creative Director Head of the agency creative department. Accountable for the quality of the work and he creative reputation of the agency. Creative Journey The total creative process from the initial concept writing to the local implementation of the campaign. Usually takes approximately 10 months. 4 Creative Presentation The meeting in which the advertising agency presents its different creative proposals for the future campaign. All decision makers on the agency and client side should be present. Creative Selection Always the clients call. When the decision is taken to go forward with one idea among the different creative proposals presented by the agency. Creative Team In general a Copy Writer and an Artis tic Director. Together they come up with the creative idea that answers best the creative brief. Their work is approved by the Creative Director. 5 Ditterence (brand) Any ownable attribute that makes a brand unique. The #1 of the four building blocks ofa Powerbrand. Digital Media The various platforms and channels (websites or Social Media) a Brand uses on the Internet Disruption Advertising method originally created by JeanMarie Dru of TBWA. Its core belief is that the strongest brands have established themselves 16 by breaking all pre-existing conventions on their market. DOS DONTS Formal guidelines of what should always and lso what should never happen in any piece of advertising developed for the brand (e. g. fonts, colors, logo placement, . Part of the Brand Book. 17 Effie Awards distinguishes the top business building campaigns and agencies. (see also Creative Awards). Endorsement A third party explicit support that improves the brands credibility (eg a celebrity, an expert, a group of consumers.. ) Esteem (Brand) Measures to which degree consumers are proud of buying and of using the brand. The #4 of the four building blocks of a 18 Fee (agency) The financial compensation paid by the advertiser to its advertising agency. Negociated by contract most often on a yearly basis. Also based on an agreed Scope of Work (SOW). EMOT (or ZMOT) First (Zero) Moment Of Truth P;G concept. The very short lapse of time in which a shopper in a store makes up his/her mind about a product or a brand. 19 Gatekeeper Someone from the advertiser organization with the power to approve or stop the process at any given stage of the development of the creative campaign. Generic Anything can be claimed by any player in a given category. Cannot be owned by any brand. GRP Media measurement unit on a given target audience that combines the average reach 20 nd the number of occasions to be exposed to an advertisement (reach x frequency). Gut feeling The initial reaction a Marketeer should always have when first exposed to an ad. The more spontaneous, the better. 21 Headline The line at the head ofa press or poster ad that it supposed to catch the attention of the viewer. See also Body Copy. Hemisphere right/left Refers to how our brain works. The right Hemisphere is the most intuitive one, the left Hemisphere is the most analytical. Ag campaign should speak to both hemispheres. Impact A metric of the ability for an ad or a campaign to get noticed and remembered immediately y the target audience. Incentive (agency) Any reward that generates the motivation to go the extra mile. Money is one. Recognition is another. Insight A consumer related truth. It should always be the starting point to develop new products or to conceive an effective communication strategy. The Strategic Planner can help brands to identify untapped insights. Judgment (Creative) There are 7 criteria to Judge a creative campaign: 1. Is ita big idea? 2. Is it on equity? 3. Does it communicate the benefit? 4. Is it simple? 5. Does it connect? 6. Is it distinctive and recognizable? 7. Is it easy to implement? 24 Kit (communication) The different creative pieces of a campaign put together for the local markets to adapt according to their specific needs and requirements. Knowledge (Brand) The consumers clear understanding of what the brand stands tor. Intimate Knowledge is the #3 of the four building blocks of a 25 KOL Key Opinion Leader. Has the credibility, expertise or fame to be a decisive influencer on a group of consumers. Key Performance Indicators. Pre-selected criteria to help assess and monitor the results ofa campaign. 26 Layout In advertising a piece of creative presentation material in the form of a drawing on a board. Has the same meaning as Mock up. Lead Agency The agency in charge of the strategy and central work on behalf on an international client. Its role is also to coordinate the work of the local agencies and monitor the account profitability for the network. 27 Mandatories Defined in the Agency Brief. For eg media selection, formats, cultural traps, graphic guidelines, different languages Indispensable before the creative team start working on the brief.

Ameloblastoma Case Study

Ameloblastoma Case Study Introduction: Ameloblastoma is the most common odontogenic epithelial tumor of the jaw bones. [REF] It was first described by Churchill in 1881 and defined by Robinson as a tumor that is usually â€Å"unicentric, nonfunctional, intermittent in growth, anatomically benign, and clinically persistent†.[M] Although most ameloblastomas are histologically benign and lack cytological atypia, they are generally considered to be locally aggressive and destructive, exhibiting various rates of recurrence. [K] WHO describes four variants of ameloblastoma, i.e. solid multicystic- follicular, plexiform, desmoplastic and unicystic. [Ref] However, many unusual histological variants have been reported in the past that mimic the conventional ameloblastomas but present with a widely variable histological presentation. Only few cases of such histological variants though have been reported in the literature which has made it difficult to predict the clinical course and biological behaviour of these variants. He re, we report a case of verrucopapillary ameloblastoma which is a very uncommon histopathological variant of ameloblastoma. Case report: An 18 year old male patient reported with a chief complaint of swelling in the right side of the lower jaw near the body of the mandible since 3 months which was visible on extraorally. The swelling was hard in consistency and was not associated with pain, paresthesia or discharge. The loco-regional lymph nodes were not palpable. On intraoral examination, the overlying mucosa showed swelling in the right buccal vestibular region without any signs of ulceration or paresthesia. The teeth in the region showed positive response to stimulus on vitality testing. The panoramic radiograph showed a lytic lesion with well defined margins in the premolar–molar region extending distal to the mandibular right second molar. The orthopantomograph of the patient showed a radiolucent multilocular osteolytic lesion extending from the distal periradicular area of 43 till right posterior body angle region corresponding to mesial crown outline of 48 antero-posteriorly and from the alveolar crest t ill the inferior mandibular cortex supero-inferiorly. The 3D cone beam computed tomography reconstruction showed a lesion measuring 5.9cm x 3.2cm x 2.7cm in size with fine curved and linear bony septae in the centre of the osteolytic area. The lesion was expansile with perforation of the buccal and lingual cortical plates and thinning of the inferior border of the mandible. The histopathological examination of the submitted specimen showed an unencapsulated lesion with mature fibrocellular stroma with proliferating odontogenic islands. The periphery of the tumour showed cystic cavity lined by hyperkeratinizing stratified squamous epithelium of varying thickeness. The lining epithelium was thrown into multiple sharp or blunt and rounded verrucopapillary projections into the cystic lumen plugged by keratin. These projections were supported by thin connective tissue cores. Keratin was seen deposited on the surface in the form of parallel lamella and keratin flakes were also present. An unusual finding seen in our case was the presence of acantholytic cells with areas of focal necrosis on the surfa. The lining epithelium shows basal layer with columnar cells with hyperchromatic nuclei and peripheral palisading with surface keratinization and cellular vacuolization indicative of KCOT like areas. Multiple odontogenic islands with peripheral columnar odontogenic cells with hyperchromatic nuclei were present in the connectice tissue stroma. The suppoting connective tissue stroma showed epithelial islands with acanthomatous changes and microcystic degeneration. Interconnecting strands of odontogenic epithelium resembling the plexiform variant were also present. The connective tissue was densely fibrocellular with numerous dilated and engorged blood vessels. Immunohistochemical staining with Ki-67 antibody showed intense positivity in the basal and supra-basal cells with infrequent positivity in the superficial cells indicative of high proliferative potential of the les ion. Immunohistichemical staining with anti-p53 antibody showed basal and suprabasal positivity of the lining epithelium suggestive of mutation in the tumour suppressor gene. Based on the histopathologic evaluation, a diagnosis of papilliferous keratoameloblastoma was given. The lesion was removed completely with wide excision and the patient has not reported back with any recurrence two after the surgery. Discussion: Ameloblastomas are common odontogenic tumour that show diverse, yet pathognomic histopathological features. However, wide variation has been reported in the past regarding the histopathological presentation of ameloblastoma. Squamous metaplasia has been reported commonly in the acanthomatous variant of ameloblastoma where the central stellate reticulum like areas are replaced by squamoid cells. This keratinization is well documented in some lesions such as odontogenic keratocyst, acanthomatous ameloblastoma, calcifying odontogenic cyst, squamous odontogenic tumor, and squamous odontogenic carcinoma. [G] Keratin formation has also been reported in another variant of ameloblastoma termed keratoameloblastoma, which was first described by Pindborg in 1970. Another variant of keratoameloblastoma, with verrucopapillary projections into the lumen has been reported under the name papilliferous ameloblastoma. Till date, 15 cases have reported in English literature with papilliferous histologi c components in ameloblastoma. [F] The distinction between acanthomatous ameloblastoma with keratin production and keratoameloblastoma is not clear. WHO in 2005 described keratin with pearl formation in ameloblastoma under the histologic variant of acanthomatous ameloblastoma. In 1992 classification of odontogenic tumours by WHO, it was defined as ameloblastoma with extensive keratinization. [G] However, Morgan et al have described ameloblastoma with unequivocal keratinization occurring in the centre of the epithelial follicles at the expense of the stellate reticulum-like areas as a keratoameloblastoma. Norval et al suggested that keratoameloblastoma should be considered a variant of acanthomatous ameloblastoma.[F] However, one criteria to distinguish acanthomatous ameloblastoma form keratoameloblastoma is the presence of keratin in the connective tissue stroma as compared to acanthomatous ameloblastoma which has keratin only in the areas showing sqauamous metaplasia in the centre of odontogenic islands and follicle. [H, cross ref 7] The present case in a male patient in the right mandibular body region is similar in presentation as compared to previously reported cases except the age of the patient which is comparatively younger (second decade) as compared to mean age of presentation of KA with papilliferous proliferation which occur at a relatively older age (mean age of occurrence in sixth decade). The right side of the mandible is commonly involved as compared to the left (2:1) with most cases reported in the posterior body-ramus region. [H] Our case differs from the previous cases in showing multiple papilliferous projections with acantholytic cells with necrotic and hemorrhagic material in the lumen and dilated, congested blood vessels. The lesion also showed multiple solid islands of odontogenic epithelium with hyperchromatic nuclei in the connective tissue stroma.[H] Whitt et al have described 4 variants of ameloblastoma showing keratin formation (Table 1). Corio et al.20 have described a keratinizing ameloblastic carcinoma showing the typical histologic features of malignancy in their series of ameloblastic carcinomas, which included pleomorphism, increased nuclear/cytoplastic ratio, nuclear hyperchromatism, increased numbers of mitotic figures, abnormal mitotic figures, and necrosis. Our case fulfils the criteria of papilliferous type of KA. The present case exhibited an elevated level of mitotic activity, altered p53 profile and proliferation index (Ki-67). It can be inferred that the lesion is comparatively more aggressive locally as compared to conventional ameloblastoma, and should be excised extensively to avoid local recurrence. [F] However, it is still unclear how the production of keratin in histopathologic variants of ameloblastoma affects the biological behaviour and prognosis of such lesions. The probable reason could be attributed to less number of reported cases with follow up of such variant to comment definitively on its behaviour. [G] Conclusion: Papilliferous keratoameloblastomas refers to a variant of ameloblastoma that is rarely reported and its biological behaviour is poorly understood. The present case shows higher proliferative activity in the basal and suprabasal cells of the tumour providing an indication of its local aggressiveness as compared to the conventional ameloblastomas. Presently, such lesions are treated in a manner similar to conventional ameloblastomas, though it lacks any authoritative evidence. Report of more such cases with longer follow up duration and molecular profiling is required in the future to completely understand the spectrum of clinical and histological features, biological behaviour and prognosis of such cases. Table 1 : Types Of Keratoameloblastoma Based On Histopathological Features(Whitt et al) Histological type Features Papilliferous histology Odontogenic epithelium is in papillary projections into the cystic spaces Simple histology Epithelial follicles filled with parakeratin or orthokeratin and lined by ameloblast like cells with reversal of polarity Simple histology with odontogenic keratocyst (OKC)-like features Features of conventional odontogenic keratocyst in addition to simple type Complex histology Epithelial follicles packed with parakeratin or orthokeratin, extrusion of keratin masses into connective tissue stroma in the form of pacinian like stacks with or without foreign body reaction; also there may be hard tissue formation resembling cementum and woven bone

How Capital Punishment Works In The United States :: essays research papers fc

One would define capital punishment as the penalty of death for violating a law. Roughly half the nations of the world utilize the death penalty, while the rest eliminated its use. The United States, an industrialized nation, breaks the pattern that only developing countries retain capital punishment ("Capital" Encarta 1). The United States uses five techniques for execution: hanging, firing squad, lethal gas, electrocution, and lethal injection (Snell 16). Of these methods, each result in death for the prisoner in distinct ways. Before hanging, application of a measuring process, based on weight, yields 1260 foot- pounds of force to the condemned person's neck (Bobit 5). Blindfolded (McCuen 19), the convict stands with a noosed rope or cord ("Hanging" Encarta 1) around their neck, behind the left ear (Bobit 5). Positioned upon a trap door (McCuen 19) of a gallows, a frame with a crosspiece, the criminal anticipates the sudden drop. Death can result from compression of the windpipe, obstruction of blood flow, rupture of nerve structures in the neck ("Hanging" Encarta 1), severing of the spinal cord from the brain by dislocating the third and fourth cervical vertebrae, or by asphyxiation. But if not properly performed, strangulation, obstructed blood flow, or even beheading could occur (Bobit 5). In the United States, only three executions by this manner took place, as of 1996, since 1977 (Snell 16). From 1977 to 1996, the firing squad killed two prisoners (Snell 16). If shot at the head from close range, death occurs almost immediately, for "the bullet penetrates the medulla, which contains the vital respirator and cardiac centers, among others" (McCuen 20). Generally, a team of five executioners take aim at the captive's chest. Some rifles contain a blank so they don't know who really killed the convict (Bobit 4). With the several shots fired at once, death comes abruptly. Known as cavitation, the heat released from the bullets evaporate tissues and water in the body, leaving a large empty space. "When the bullet has passed through, the cavity collapses, and sucks in dead tissue and contaminated air" (McCuen 21). Since 1924, when first used in Nevada, execution of thirty one convicts by the means of lethal gas occurred (Bobit 3). Strapping the prisoner into a chair inside an airtight chamber takes place first. Then, by pressing a lever outside, either sulfuric (McCuen 24) or hydrochloric acid flows into a pan. Upon pressing another lever, either potassium cyanide or sodium cyanide crystals fall into the acid. This mixture creates poisonous fumes, which end life within six to eighteen minutes (Bobit 3). If the prisoner takes deep breaths, death advances briskly and with little suffering ("Gas" Britannica 1). But if the captive resists

Why I Think Malaysia Will Be The Best Place To Live In The Next Essay

(First prize winner in the STAR 25th anniversary essay competition (Category C - adults) Should a fairy godmother suddenly appear before me with a crystal ball, a magic wand and a world atlas, and give me the liberty to select the country I’d like to live in 25 years from now, without a second’s hesitation, I would point to that small nondescript, elongated peninsula straddling the equator called Malaysia. The reason is very simple. I firmly feel that 25 years hence, Malaysia would be one of the nicest - if not THE nicest - places to call â€Å"home†. Let us take a little journey down the corridors of time and cast a glance at the destiny of some of the nations of the world over the past five decades. There is war and famine in some, greed and suffering in others. Quite clearly, Malaysia has reason to stand proud among the countries of the world. There is plentiful sunshine and rainfall, while the soil is rich and the harvests plentiful. Even Mother Nature has seen fit to bless Malaysia by exempting her from its tantrums - there are no tsunamis and earthquakes, no floods and droughts, no hurricanes and typhoons. Consequently, there is no need to live in fear of nature’s sudden and unabated fury; no need to be constantly on the lookout for unexpected destruction and devastation Freed from the encumbrances of having to battle with the forces of nature, Malaysians are empowered to pursue lifestyles of their own liking. The economy is booming, jobs are for the taking... this is the senario today and there seems little reason to expect this scenario to change adversely within the next 25 years. In fact, with proper management and leadership, the outlook for Malaysia in the next 25 years may even improve. Just for starters, imagine coming home after a day's work to a spotlessly spick and span house filled with the tantalising aroma of rich coffee and roast chicken, all waiting to welcome one home... Which Malaysian housewife-cum-career lady has not dreamed of this before? And yet, this dream may well become a reality just 25 years from now - all because of the winds of technological change, which are sweeping through the country right now. Pping! Just press that little button on your wristwatch 30 minutes before you head home and it'd activate the gamut of... ...e government’s attempts to develop a caring society are most commendable. Twenty-five years hence, these efforts would have begun to bear fruit. Palliative and geriatric care has already made itself felt while halfway houses for abandoned babies and abused children are increasing by the day. The groundwork for inculcating the caring attitude among Malaysians has already been laid with the move towards developing caring schools. Traditional values like thrift, hard work, respect for the aged and filial piety are being upheld as exemplary values which can hold the fibre of Malaysian society together. The voices of people like Marina Mahathir calling for tolerance and understanding for those most in need of moral support are like beacons in the dark, lighting the way towards the creation of the highest of all societies - that with a conscience. Ultimately, the country, which would be best to live in, would be that which enjoys technological growth from without and strong moral and spiritual development from within. And it is exactly this factor which makes me firmly believe that Malaysia will be the best place to live in 25 years from now.

Abortion is Not Murder Essay example -- Argumentative Persuasive Topic

Abortion is Not Murder Is abortion murder?   Murder is defined as "illegal killing with malice aforethought." Abortion fails this definition for two reasons. First, abortion is not illegal, and second, there is no evidence to suggest that expecting mothers feel malice towards their own flesh and blood. Not all killing is murder, of course. Murder is actually a small subset of all killing, which includes accidental homicide, killing in self-defense, suicide, euthanasia, etc. When pro-life activists call abortion "murder," they are suggesting that abortion fits the definition of murder, namely, "illegal killing with malice aforethought." However, abortion fails this definition for two reasons. First, abortion is not illegal, and second, mothers hardly feel malice towards their own unborn children. Some might object the first point is overly legalistic. Just because killing is legal doesn't make it right. Exterminating Jews in Nazi Germany was certainly legal, but few doubt that it was murder. But why do we still consider the Holocaust murder? The answer is that we hold the Nazis to a higher law. When the Nazis were tried in Nuremberg for their war crimes, they were not accused of "crimes against Germans" or even "crimes against Jews." Instead, they were charged with "crimes against humanity." The reason is because there was no legal basis to charge them otherwise. The massacre of Jews was legal under German law. So in order to punish the German leaders for clearly wrong behavior, the Allies had to evoke a higher law, a law of humanity. (1) The Holocaust was condemned as illegal, and therefore murder, because it violated this law. Many pro-life advocates claim that the same reasoning applies to abortion. Alt... ...heir legal basis is still a matter of controversy. Germany never signed an agreement of international law prohibiting genocide -- indeed, genocide was declared a violation of international law only at the Nuremberg trials themselves. In other words, the Allies retroactively applied international law to the Nazi war crimes. Ultimately, the legal basis for the Nazis' prosecution rested on the law of world opinion, or even, many claimed, the law of God. This raises many thorny questions, such as: whose opinion? And whose God? When the criminals are as obviously evil as the Nazis, then world opinion tends to be united, and there is no controversy. But what about a subject like abortion, in which the majority of public opinion is pro-choice, and on which most religions have different teachings? In this case, evoking a "higher law" becomes problematic, to say the least.

Love Conquers All

Love conquers all, let us too surrender to love. † Love could be described as insanity and outrageous to those who know it or even despise it. Love conquers all. If the obstacles be physical, which we cannot change ourselves, then our minds will mold as we see fit, even if it means going insane. Love conquers all because, being only one true love, it has no conditions. After getting a taste of love we will stray, only to come back for more, for it's what our souls yearn for. Thus, conquering the obstacles and abilities Of life.Love conquers the views of society. During the Civil Rights Movement, the â€Å"Blacks† or African-American people were being discriminated in America and other countries, it became obvious to a lot of African-Americans that violence against violence was getting them no where. Blacks loved their families, friends, countries, and white people. They were going to stand up for their rights as humans, but to do this they had to make obvious what the wh ites were doing to the blacks. African-Americans let themselves be beat and murdered. They protested by not going to places they were allowed or/and ongoing to places they were ‘t allowed to go to.It took a while, and it still goes on today, but the labels and views of society have been ever so more lifted off their shoulders. Love conquers all, including time. In the movie Maleficent, the fairy whom had lost her wings to her childhood friend and romantic lover, had cursed his newborn baby girl as revenge. After taking care of the baby girl, Aurora, from a distance, Maleficent thought she hated this child. As the girl grew, Maleficent grew in her love for Aurora. Finally, when the curse had taken place, Maleficent knew what she had done long ago now affected her and she devastated by this.When all hope seemed lost, she herself had lifted the curse from Aurora because of her sincerity of repentance and love for Aurora. At first Maleficent had thought there was no such love with out conditions, but even though it took a long period of time she still learned there was such a thing and became a happy fairy with her wings once again. Love conquers all, even the forces of nature and disease. Most of these may seem impossible to a lot of people. Jesus, the Son of God, had done lots of oracles. But He said, â€Å"Your faith has saved you. † Love comes with great faith in God.Jesus had died for our sins because of His great love for us and because he is Love. At the Last Supper a miracle occurred done by Jesus. He turned wine into His Blood and bread into His Body and said, â€Å"DO this in remembrance of me. † Thus, Catholics go to mass and relive this miracle of salvation. There have been times when the Blood or/and Body of Christ has been stolen and found in later years. When found, research had been done on the Blood or/and Body of Christ and concluded in astounding results. There was actual blood and body pieces still intact that described a tor tured male just as Jesus had been tortured.There have been people who have prayed to God through the intersection of Mary by praying the Rosary. Catholics and Non-Catholics, have prayed for others who have had a disease, for example cancer, to be cured. Sometimes their prayers weren't answered overnight or at all but these people had faith in God and dedicated themselves to the praying the Rosary. Their sincerity and faith took a toll and their prayers answered, the cancers cured, and as mom response from Mary, the people could smell roses eater their prayers had been answered or even if they weren't answered.Love conquers all. Whether it be the views of society, time, the forces of nature, diseases, and-ourselves. But, we must understand that suffering is part of love as long as we roam this earth. All of us have tried to avoid suffering. Has it not become obvious that our love is strongest at what seems the most difficult times? God refines us like silver in the fire Of our suffer ings. Fall in love with God and love will truly conquer all.

Ethnicity And Police Essay

September 4, 2005 six days after hurricane Katrina devastated the city of New Orleans, six New Orleans police officers loaded into the back of a Budget rental truck and stormed the Danziger Bridge in the eastern area of the city. The officers were responding to a call of shots fired and an officer was down, in reality police officers escorting a civilian convoy on the I-10 high rise made a distress call over the police radio of shots fired on the Danziger Bridge and made the impression that an officer was down. A group of at least nine officers were in the truck all from the 7th districts make shift station. Claimed once they approached the bridge they received gun fire from civilians, which made them open fire. Civilians on the bridge claim they were ambushed by the officers in the truck. The officers shot eight unarmed citizens fatally wounding two 17 year old James Brissette and 40 year old Robert Madison who was mentally disabled. The officers were wrong in doing so, because they did not verify any citizens carrying weapons nor did they identify themselves as police officers. The officers opened fire on the civilians under the assumption they were carrying weapons. By doing so the officers did not follow standard procedures (Nola, 2005). The New Orleans Police Department investigated the shootings internally, but victims of the shootings felt that justice was not served. The Bartholomew and Madison families who were the victims along with an outcry from citizens of New Orleans led the Federal Bureau of investigations to investigate the city’s police department. During the federal probe of the shootings, evidence was found that officers were not justified in the death of the two individuals, and the internal probe by investigators attempted to cover the evidence. Two years after the incident officers were arrested and indicted on murder charges, but the charges were dropped due to mishandling by the dist rict attorney’s office. Two weeks later the Civil Rights Division of the United States Department of Justice and the Federal Bureau of Investigations  took over the case. Robert Faulcon along with five other police officers faced charges ranging from corruption, violation of civil rights, and weapons charges. Before the case went to trial the federal prosecution offered a series of plea bargains to the suspected officers because the case had been â€Å"cold† when they received it. On August 5, 2011 nearly six years after hurricane Katrina struck the city of New Orleans Robert Faulcon appeared in federal court, United States district judge Kurt Engelhart presided over the hearings (FBI, 2012). Robert Faulcon who fatally shot Robert Madison in the back with a shotgun testified that he never saw anyone on the bridge point a gun or fire at him, and that he never identified himself as a police officer or told Madison to stop. Two innocent people died and several others were wounded that day on the Danziger Bridge by the police officers whose jobs were to protect their lives of the innocent. After testimonies from prosecution and defense the former officers were found guilty on all charges. Robert Faulcon was sentenced to sixty five years in federal prison. Sergeant Kenneth Brown was sentenced to 40 years in prison, Sergeant Robert Gesivius also received 40 years in prison, and Officer Anthony Villavaso received a 38 year sentence. Sergeant Authur Kaufman who was the lead investigator on the case, received a six year sentence for covering up the crimes during the investigation, and one officer was exonerated of the charges (Chicago Citizen, 2010). An attorney for the Department of Justice described the case as â€Å"one of the most significant police misconduct incidents since the Rodney King beating.† The New Orleans police department has a long history of corruption and violence. With the prosecution of these officers citizens hope that this will end the final chapter. And that they can begin to trust the officers sworn to protect them. References (2010, December 15). Former New Orleans Police Officer Sentenced for Role in Danziger Bridge Shootings. Chicago Citizen – Chatham Southeast Edition. p. 3. (September 4, 2005). Police shoot eight on New Orleans bridge. Associated press. Retrieved from. http://www.nola.com/katrina/index.ssf/2005/09/police_shoot_8_on_new_orleans_b